What is Data Analytics?
This process enables organizations like yours to make better-informed business decisions. Data analytics involves inspecting, transforming and modeling your data to make it more useful and manageable. Tools used in data analytics include statistical analysis, predictive modeling and analysis software.
What Makes Data Analytics So Important?
Downward trends. Poor performance quarters. Low sales rankings. Dismal earnings reports. Sluggish return on investment. It’s all bad news…made worse when you don’t know the answers, let alone wondering if you’re asking the right questions.
Data analytics is about asking the right questions and analyzing data to support solid answers. It’s about observation, preparation, and transforming your data from collections into usable information. It’s also about finding sources of data even when you don’t think your business has any. That pile of bills on your desk? Could you be reducing your business’ overhead and costs?