The client fights life-threatening medical conditions through the invention, manufacturing, and commercialization of innovative products. In addition, they also make it easier for patients to access their products by developing solutions that support the healthcare provider-patient relationship.
The client relied on a third-party analytics vendor to provide data for day-to-day operations and long-term strategic planning. Although the data was accurate, the scope of the data provided was limited, requiring additional data points to support managers, sales representatives, and operations. This setup hindered the client’s ability to grow market share, increase revenue, and capitalize on emergent opportunities. Due to data limitations, the client was forced to build their own processes to pull, transform, and curate data. This fostered a lack of trust in the data users were getting from the vendor. The client needed a unified platform that was able to meet the data and reporting needs of the enterprise. The challenge was to create a platform that would help manage external data vendors, have a reporting solution accepted by most end-users, and create standard metrics.
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