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Salesforce development is comprised of two major components: Configuration and Customization.
Configuration: Salesforce has dozens of configuration options. No software programming is necessary to configure Salesforce. There are configurable elements that need to be set in conjunction with the user profile, and these are used to control the data presented to users of that profile. The user interface for the Salesforce CRM application Configuration enables organizations to modify objects, fields, validation rules, workflow, security settings, formulas, etc. with more configurable features available with higher editions of Salesforce. RTS Labs can offer detailed guidance to configure the Salesforce platform to your existing work flow.
Customization: Customizing Salesforce involves coding new modules, either business logic, front-end components, or both, using the Salesforce programming language, APEX, and the front end framework, VisualForce. By customizing the functionality of your Salesforce platform, your organization’s unique requirements can be addressed to enhance your team’s performance. RTS Labs not only uses VisualForce to create custom screens, but also APEX to create custom code that will perform functions to update fields, create records, perform calculations etc.
Some businesses become so enthusiastic about their new, cloud-based CRM software, they end up hiring an integrator who will fulfill their massive list of perceived requirements. The result is over-customizing Salesforce, when, in fact, a thoughtful configuration and a simpler customization effort would suffice, effectively conserving resources and reducing time-to-market.
On the other hand, there are organizations which have not realized the benefits they expected from their initial Salesforce implementation. If this is the case for you, it may be time to revisit your CRM implementation and determine if some appropriate customizations are necessary. Contact RTS Labs so we can help you investigate the issues and then build the appropriate custom applications that will help keep the customers you have, win new ones, and drive your business growth more efficiently.
Before we begin customizing your Salesforce org, our team will start by looking at what your objectives are and becoming acquainted with your company and your business challenges. Working with your team and project manager, RTS Lab members will initiate your implementation by first configuring as much as possible what’s already built into your cloud-based application, and then creating, when necessary, custom applications with attributes that help increase user productivity, improve data quality, automate manual processes, and adapt quickly to your changing requirements. Getting the discovery right the first time saves time over the long run by minimizing rework.
By building the appropriate applications via Salesforce’s custom platform, Force.com, RTS Labs can expand Salesforce’s capabilities and functionalities for you. However, these customized solutions need to be designed, developed, and deployed carefully, with special attention to your organization’s unique needs. RTS Labs builds custom applications, which are easy to scale and maintain on the Force.com platform using Salesforce as the engine. For your users on-the-go, Salesforce1 offers rich support for porting your apps to mobile, empowering your users wherever they are.
The Benefits of Custom Application Development on Force.com
Our Salesforce team has experience across a variety of market verticals including: