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Why Snowflake is the Future of Data Management

April 4, 2023
Posted in: Data, Logistics & Supply Chain, Software
Tags: , ,

In today’s digital age, the volume of data generated every day is growing exponentially. As a result, businesses are faced with the challenge of how to efficiently process, manage, and monetize this data. This is where Snowflake comes in as a solution.

Previously, establishing a data warehouse — which is a central data repository that enables business intelligence and actionable insights — required the purchase of expensive, purpose-built dedicated hardware and the establishment of a local data center.

With the rapid increase in data volume, variation, and velocity, businesses began looking for specialized solutions to archive and analyze the information tsunami. This demand spawned cloud data warehouses, which provide wider scope, scalability, and reliability. Snowflake has become the foremost cloud data warehousing solution today for meeting these critical business requirements.

This article is a great starting point for anyone thinking about incorporating Snowflake into their technology stack. We’ll delve deeper into Snowflake’s pros and cons, unique architecture, and functionalities to help you decide if this data warehouse is right for your business.

What is Snowflake?

Before moving any further, it is important to understand what Snowflake really is. It is a cloud-based solution that was launched in 2014 as a SaaS service. One of its primary selling points was an original SQL query engine built from scratch. Compared to other alternatives, Snowflake was built from the ground up as a publicly-accessible cloud solution, and as such cannot be run on-premises.

The platform allows businesses quick access, flexibility, vast storage space, processing power, and several data analytics tools. Snowflake was initially built on Amazon Web Services (AWS), but can now be accessed via Google Cloud and Microsoft Azure too. This makes it completely cloud-independent, being able to operate on any platform of your choosing.

As the fields of data science, sharing, and analytics become more advanced, Snowflake’s adaptability allows businesses to have multiple data work tasks that can scale independently of each other. This lets you prioritize different data-based needs of your organization. Gone are the days when you had to individually identify, configure, set up, and micromanage hardware equipment for your company servers.

With Snowflake, it is as simple as choosing the number of computing units you need to fulfill your company’s needs. No distinct architecture is built for adaptive workloads, so when the query count unexpectedly rises, the system immediately reacts and provides more computational power in order to get the task done.

What Can Snowflake Help with?

As a cutting-edge cloud-based data platform, Snowflake is reshaping how businesses acquire, resell, and exchange information today. As a full-service solution, this tool connects organizations with data sets from a wide variety of sources, such as external suppliers, data providers, and other Snowflake customers.

At RTS Labs, we believe that integrating directly with Snowflake’s cloud-based data warehousing technology is a major perk of using the platform. This interface simplifies the process of data analysis by enabling users to import, manipulate, and analyze data in real time.

These are some of Snowflake’s primary usage cases:

1. Ingestion of Data

Snowpipe, Snowflake’s continuous data intake service, provides a holistic solution to data loading for large load batches. This service allows businesses to stage information as quickly as it becomes accessible from external storage providers like S3 and Azure Blob. Snowpipe offers smooth and continuous data loading into tables with advanced features such as auto-ingest and public cloud alerts.

2. Analytics and Business Intelligence

Using interactive reporting and powerful analytics, Snowflake helps enterprises to obtain meaningful insights from their data resources. The interoperability of the solution with prominent business intelligence platforms such as QuickSight, Tableau, and Power BI improves its capacity to offer deep insights with actionable intelligence.

3. Collaboration and Data Exchange

Snowflake Marketplace offers a simple and safe mechanism for users to exchange and engage with their data. The Marketplace is a unified portal where users can find and access data assets provided by other organizations, such as databases and data services. Snowflake verifies the data assets to guarantee that they fulfill particular quality and security criteria. Users may rapidly find data resources that are appropriate to their requirements, compare various solutions, and get access to the information they desire.

4. Machine Learning

Snowflake also supports deep learning use cases, allowing data scientists and researchers to create, train, and publish machine learning models from within the Snowflake platform. Loading, converting, and handling huge datasets, as well as interfacing with major machine learning frameworks like TensorFlow and PyTorch, are all part of this useful arrangement.

Moreover, Snowflake interfaces natively on Apache Spark to simplify data preparation and the building of new ML models. Here at RTS Labs, we have come to appreciate how Snowflake supports programming languages such as Python, R, Java, and as C++, allowing users to utilize these tools to create innovative ML solutions.

Why Use Snowflake?

Strong Data Security and Protection

Snowflake is built on advanced security features and granular access controls, ensuring that your data is always safe and secure. Due to the rise of cyber threats and data breaches, data security is currently a major concern for businesses. The platform has implemented encryption and other security measures to safeguard against these threats, ensuring that companies can trust the platform to manage their data safely.

This shows that your data is exceedingly protected using Snowflake. Users may configure data storage regions to meet regulatory requirements including HIPAA, PCI DSS, as well as SOC 1 and SOC 2. Security settings may be changed to meet specific needs. The system offers tools to encrypt all information at rest and en route, govern access levels, and manage IP permits and blocklists.

Snowflake provides two additional capabilities to improve data security: Time Travel as well as Fail-safe. Time Travel allows you to restore records, schemas, and entire databases from a precise moment in the past. Data Time Travel is set to only a day by default. Nevertheless, enterprise customers may choose a time duration of as long as 90 days. The Fail-safe functionality, on the other hand, helps you safeguard and recover past data. Its 7-day duration begins immediately after the Time Travel preservation period expires.

Outstanding Performance and Scalability

Due to the separation of storage and compute in its architecture, Snowflake can handle an almost limitless number of concurrent processes on a single copy of data. This implies that several users may run multiple queries at the same time.

Although benchmarks may be designed to run in a specific manner and to match certain use cases, most indicate excellent Snowflake performance. This demonstrates Snowflake’s ability to process 6 to 60 million data rows in 4 to 10 seconds, which is quite impressive. Snowflake has the potential to outperform competing cloud warehousing systems without any previous fine-tuning.

Once it comes to scaling, Snowflake features a one-of-a-kind auto-scaling / auto-suspend capability that allows warehouses to begin and end operations based on their status as busy or inactive. Autoscaling in Redshift, on the other hand, is rather restricted. Snowflake handles both vertical as well as horizontal scaling. Vertical scaling here implies that the platform provides additional computing resources to existing virtualized warehouses, for example, by upgrading CPUs. More group nodes are added as the cluster expands horizontally.


Learn more about how RTS Labs can help you:

Great Caching Capabilities

Caching is done using the virtual warehouse memory. When a query is run, data from various storage tables is cached by multiple compute clusters. The cache will then be used to create results for all future searches. Queries may execute up to ten times quicker when data is cached.

A Short Learning Curve

Many people seem to believe that establishing and employing a data warehouse is a complex process that requires an extensive understanding of several technology stacks. This would make complete sense if we take Hadoop or Spark as examples, which have a steep learning curve owing to their entirely novel syntax.

The fact that Snowflake is entirely SQL-based makes it different from its contemporaries. You’ve probably worked with BI or analysis programs that run on SQL. The majority of what you currently know applies to Snowflake as well. Not to forget that SQL is an extremely simple language to learn, which is a huge advantage for most users. Snowflake offers a simple user interface that caters to both customers with and without programming skills.

Excellent Documentation

The documentation provided by Snowflake is simply outstanding. It is well-structured and well-written, and it involves all facets of the technology, from broad architectural ideas to technical guidelines on data administration, and more. Snowflake features useful documentation materials for everyone, whether you are a corporate user with no technical expertise or a seasoned solution architect.

In addition to these general benefits, Snowflake also offers a number of specific benefits for businesses of different sizes.

For Example, Snowflake can help small businesses to:

  • Get started quickly and easily: Snowflake is easy to set up and use, even for businesses with limited IT resources. This means that small businesses can start using Snowflake to get insights from their data quickly and easily.
  • Save money on IT costs: Snowflake can help small businesses save money on IT costs by eliminating the need to purchase and maintain their own on-premises data warehouse infrastructure.
  • Scale their data warehouse as needed: Snowflake can easily scale up or down to meet the changing data needs of small businesses. This means that small businesses can avoid overpaying for storage and compute resources when they don’t need them.

For Example, Snowflake can help medium-sized businesses to:

  • Improve data governance and compliance: Snowflake offers a variety of data governance and compliance features that can help medium-sized businesses meet their regulatory requirements.
  • Support complex analytics: Snowflake can handle even the most complex analytics workloads, giving medium-sized businesses the insights they need to make better business decisions.
  • Accelerate innovation: Snowflake can help medium-sized businesses accelerate innovation by providing them with a scalable and secure data platform for developing and deploying new data-driven applications.

For Example, Snowflake can help large enterprises to:

  • Consolidate their data silos: Snowflake can help large enterprises to consolidate their data silos into a single, unified data warehouse. This can improve data accessibility and visibility, and make it easier to run complex analytics across all of their data.
  • Realize the benefits of cloud computing: Snowflake is a cloud-based data warehouse, so large enterprises can realize the benefits of cloud computing, such as scalability, security, and cost-effectiveness.
  • Power their digital transformation: Snowflake can help large enterprises power their digital transformation by providing them with a scalable and secure data platform for developing and deploying new data-driven applications.

Why Consider Alternatives?

On-Premises Storage

Snowflake was created for the cloud and only for the cloud. Up until recently, all aspects of Snowflake’s service for both computational demands and data persistence ran only in public cloud environments, leaving customers with little choice to install Snowflake on private cloud architectures that may have been previously implemented. Snowflake did cover this shortcoming by expanding to on-premises storage as recently as 2022, which can be helpful for clients who prefer physical infrastructure to manage their data at their business location.

On-Demand Pricing is Expensive

Although Snowflake’s pay-as-you-go price model is a distinct advantage compared to its competitors’ pricing, the service may be more costly than some alternatives like Amazon Redshift. This is because Snowflake’s price is significantly dependent on how you choose to use it. This also means that its pricing strategy is heavily reliant on your consumption and does not accurately reflect all of Snowflake’s expenses, which are entirely transparent and accountable.

The Community is Rather Small

Regardless of how innovative or ground-breaking a technology is, it all comes down to its ability to offer practical and cost-effective solutions to users’ problems. And here is where a growing community of seasoned veterans can pitch in to help.

While most statistics imply a smaller group, Snowflake’s audience is still very engaged and expanding. Moreover, Snowflake’s simplicity of use in comparison to competing solutions may make users less likely to encounter issues later. If you have any questions, you can contact them by phone or email by completing an inquiry form on their website. You may also join a group of like-minded individuals by contacting the Snowflake team.

The Bottom Line

Snowflake is rapidly becoming the platform of choice for businesses seeking to manage their data resources in a secure and efficient manner. Its advanced security features, centralized platform, and data-sharing capabilities position it as a frontrunner in the future of data management.

The Snowflake platform is constantly upgrading, with new data sets and features being added regularly. This ensures that firms always have access to the latest and most relevant data for their evolving needs for keeping them ahead of the curve. As the business landscape continues to change, experts at RTS Labs believe that Snowflake will remain a key player in the future of data management.

Snowflake offers businesses an innovative and dependable data warehousing platform that can significantly enhance their data management processes. Companies can effortlessly begin utilizing Snowflake and experience its myriad benefits and achieve improved scalability, cost-effectiveness, and greater data security, allowing them to make informed decisions and meet their business objectives more efficiently. Snowflake is an ideal solution for businesses aiming to leverage their data power to attain a competitive edge in their industry.

If you enjoy listening to Podcasts, you will love this episode from Vida Williams, Chief Digital and Data Officer at Virginia ABC:

Click here to listen!

No matter what size your business is, Snowflake can help you get more value from your data. Contact RTS Labs today to learn more about how Snowflake can help you achieve your business goals. At RTS Labs, we love data, and we know how to make Snowflake work for you, so get started with a free consultation today. Let’s talk!