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Any company that’s serious about capturing more sales leads and (more importantly) converting them into customers needs a way to track those leads as they move through the sales funnel. Are there places where leads tend to stall out? Are you leaving hot customers behind because someone forgot to follow up with them?
In other words: What’s keeping your prospects from becoming customers?
The only way to answer these questions and to stay competitive is to track your leads. And to accomplish this sophisticated task properly, companies are turning to customer relationship management (CRM) or sales force automation (SFA) systems.
What these systems do right is they tell you where your sales process is weak – where you’re losing people. They can also help you to keep track of everyone who is even just browsing your website and content. The information you can get from these systems is crucial for targeted, personalized marketing.
Choosing a CRM for your business and your team can make or break your CRM success. You need something that’s easy to use and that employees can stick with. Studies show that 49% of users fail to use their CRM consistently – which means companies aren’t getting the ROI they should be getting.
In the interest of full disclosure, RTS Labs specializes in customizing Salesforce for clients – but that doesn’t mean Salesforce is always the right choice for everyone. That’s why we’ve put together this quick guide of three major CRM systems, so you can weigh the pros and cons of each. They are: Salesforce, Microsoft Dynamics, and Zoho CRM. Salesforce and Microsoft Dynamics are the two market leaders. Zoho CRM is one of the strongest niche players in the industry for small- to mid-sized businesses.
Below are some of the key strengths of each of these products to help you make up your own mind about which product would work best for your business.
There’s ample evidence that most large or fast-growing companies that are really counting on their sales department to drive growth in 2016 may be best served by going with Saleforce as their CRM/SFA system. However, that doesn’t mean there aren’t other justifiable reasons for choosing another CRM. With all CRM/SFA systems, the biggest factor affecting success will be consistent adoption of your new system. If users are allowed to get away with not properly learning and using the system, then you are headed for trouble.
What is your favorite CRM? Do you have an experience to share about your CRM? We’d love to hear from you.
Contact us to talk about how we can help.