UX & prototyping
The best idea in the world isn’t always an automatic business success. There’s execution, timing, and finding/addressing the right market. We can help you execute your idea – without the expense of building something unproven.
You can’t validate your idea without a prototype.
Prototyping will give you an MVP (minimum viable product) that you can put in front of potential customers or users to gather feedback. This process is an important step in the development cycle; it will help utilize your budget more effectively while making the best possible use of your time.
These essential insights will be made accessible within weeks and at a cost that won’t blow your budget. Instead of starting with custom software application development, we highly recommend testing your idea first with a prototype.
Some apps fail. Yours doesn’t have to.
The primary purpose of building a prototype is to learn as much possible, as fast as possible. Your prototype is designed to help you make decisions about:
Optimal user interface
There are many ways to design a visually stunning and highly functional user interface. Our team of expert product designers is trained to focus on usability, accessibility, beauty, and functionality. We’re thinking about the smallest checkbox to the largest background animation.
As an advocate for the user, we aim to put ourselves in the users’ shoes and come up with an interface that impresses everyone. Color blindness, keyboard access, and varying levels of technical ability are considerations we take into account when constructing your UI.
A design system is a digital guidebook that lets everyone on the team know how to utilize your reusable React or Rails UI elements. This includes colors, fonts, buttons, cards, animations, and more. This is how we create brand consistency and a great user experience at all customer journey points.
Custom-built user interfaces give you the flexibility to design specifically for the people using your product.
Key functionality and features
We aim to understand which features are important and which aren’t. It’s tempting to continually build more features, but it won’t necessarily add to the usefulness of your app. We’ll identify the features and functionality necessary, then include them – and nothing else – in the prototyping process.
Required user interactions
If you make a great app, users will interact with it in many different ways. Our prototyping process is user-centric, meaning we focus on which interactions are most valuable to those using your app. We’ll make sure that their experiences are consistent and seamless, while assuring their expectations are met every time.
Validate or refute your assumptions
The app in your head isn’t real yet. Even with the perfect strategy in place, you’re continuously making numerous assumptions about the app and your users. During the UX and prototyping phase, we build just enough to help us test against your key assumptions. From there, we can see if they are validated or refuted.
Collect ideas from your marketing and sales teams
While we’re field-testing your prototype, we’ll also listen for marketing and sales insights from your users. If you listen closely, people will tell you what they want, what they’ll buy, and how they plan to use it. We’ll record this data and use it to help supplement to your strategy.
Build fast. Fail fast. Adapt.
One key thing you need to embrace about prototypes is that they’re intentionally designed to be fast, but imperfect. Your app will always be in a state of consistent improvement, so we initially emphasize the speed of launch with the subsequent learning.