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To Code or Not to Code: Is Custom Software Development the Right Answer?

To Code or Not to Code: Is Custom Software Development the Right Answer?

Nearly every innovative company faces this decision as they grow: Do you stick with off-the-shelf (OTS) software for your enterprise and business process needs, or do you invest in custom software development? Do you deal with the daily workarounds to get OTS software to work…

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Both Sides Now: How Companies and Developers Need Each Other to Be Successful

Both Sides Now: How Companies and Developers Need Each Other to Be Successful

For many industries, going to college and getting a degree is the traditional path you take to start a career in your chosen field. But that’s not exactly the case for software developers and web developers. For a long time, there were no formal education…

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2 Simple Tips to Take Your Salesforce CRM to the Next Level

2 Simple Tips to Take Your Salesforce CRM to the Next Level

You could spend hours and hours getting sucked into the many articles on the Internet about Salesforce. As a CRM platform, its capacity for customization and integration with existing systems means there’s a lot to write about. The large communities of Salesforce users who have…

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6 Secrets to Developing a Successful SaaS Solution

6 Secrets to Developing a Successful SaaS Solution

The Software as a Service model, or SaaS, has been dramatically changing day-to-day operations for businesses for years now. In some cases, it has transformed entire industries that previously relied on clunky, outdated legacy software. SaaS has become a lucrative business model, because rather than…

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Salesforce Customization: When to DIY and When to Call a Pro

Salesforce Customization: When to DIY and When to Call a Pro

We love Salesforce. Beyond its business intelligence and sales capabilities, one of Salesforce’s biggest strengths is how much you can customize it to be what you need it to be. If you’ve ever spent time looking at the Salesforce website, you would think customizing it…

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What Every Startup Should Know about Building a Minimum Viable Product

What Every Startup Should Know about Building a Minimum Viable Product

When you’re a startup, it’s not enough to have a new idea. You have to be able to prove your new idea works and is viable – that you have the skills and technology to make it and produce it and that the public will…

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Does the Healthcare Industry Need Customer Relationship Management (CRM)?

Does the Healthcare Industry Need Customer Relationship Management (CRM)?

The phrase “patient-centered healthcare” gets thrown around a lot in the healthcare industry, thanks to the Affordable Care Act (ACA, or sometimes called Obamacare). But the ACA isn’t the only reason why this idea is getting a lot of attention. Patients are also shifting the…

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What It Takes to Be a Salesforce MVP (Just Like Adam Marks!)

What It Takes to Be a Salesforce MVP (Just Like Adam Marks!)

The Salesforce MVP program wasn’t in place when Salesforce started its user communities. It was born from the online Salesforce communities, where users ask each other questions and help each other out anytime they need it (which is ingenious, because these communities fulfill a huge…

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How to Get More out of Your Software Development Dollars

How to Get More out of Your Software Development Dollars

Bugs in software. A topic despised by both clients and developers. Bugs are often thought of as being the result of bad or broken code written by developers. While that certainly happens, “broken” functionality can also be the result of poor interaction with your development…

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Build vs. Buy: 4 Questions to Ask Before Choosing a Software Solution

Build vs. Buy: 4 Questions to Ask Before Choosing a Software Solution

Of all the tough decisions you have to make when starting a new business, one of the toughest – and most important – is which software will you use to operate your business? Will you buy software or invest in custom software development? It’s the…

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