Contact Us RTS Labs

4951 Lake Brook Dr #225
Glen Allen VA 23060
[email protected]

Custom software application development

Is your out-of-the-box solution not keeping up with your business needs? A custom application might be the answer.


Custom Software Application Development

We’ll build a custom app that’ll
make you say “We’ve arrived.”

Custom application development is a sign.

A sign that things are moving in the right direction, that you’re growing, and that you’re just too big for off-the-shelf solutions. It’s a big step in the life, health, and growth of your business.

But custom applications need to solve a business purpose and actually be used as intended. If not, the excitement of your custom app will give way to the reality of a poorly executed plan.

We won’t let that happen.

That’s because we always start with a clear understanding of the business problem you’re solving. We’ll ask who will use the app, and how. Plus we’ll challenge you to answer the question of why a commercial off-the-shelf (COTS) solution/product won’t work.

This process will give you the app you need to accelerate your growth and improve efficiency.

Schedule a free consulting session

Want To Learn More About Our Custom Software Development Process?

View Brochure

We found RTS, which was sort of a godsend, because they offer services across a number of different channels. Enterprise custom development, data analytics, and Salesforce all in one place is rare. They were perfect technology solutions consultants helping us build a holistic software platform which took our organization to the next level.
Chris Lozier, COO National Center for Teacher Residencies
Watch Video

Contact Us

Get the custom-built software your business needs.

We’ll start with a free consultation to uncover your software needs and help you determine if a custom application is the right fit for you and the market you work in.

  • This site is protected by reCAPTCHA and the Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.

Is custom software development right for you?

It might be. We’d like to help you determine if Custom Software Application Development is a good fit for your company.

My industry has extremely strict security and privacy regulations.

There are a lot of industries that collect and use personal and financial information. Industries like finance, real estate, and healthcare just to name a few. If the information you collect gets into the wrong hands, it could ruin your customers’ lives. It could ruin your business, too. You’ll need the right software in place to comply with industry regulations and customer expectations. Off-the-shelf software is a big target for hackers and if you use it, your data is at risk. Customized software can address your strict security and privacy requirements.

strict security and privacy regulations

I have industry-specific needs that off-the-shelf software doesn’t address.

Do you live and die by the cutting and pasting between a dozen apps? Every off-the-shelf application has its performance limitations. In fact, many industries just don’t have off-the-shelf software that can meet their business needs and accelerate workflows. A few examples include construction, education, healthcare, retail, and large-scale food service and catering companies. For service companies, cross-department involvement on bids and project delivery presents a unique challenge. It usually involves a collection of spreadsheets, databases, documents, and invoicing. A custom application can bring all of the functionality you need into a single place, so you can operate efficiently.

Want to know more about custom software? Wondering if building is the right approach? Check out our in-depth blog post on what it takes and who should consider a custom software solution:

To Code Or Not To Code: Is Custom Software Development the Right Answer?

industry-specific needs that off-the-shelf software doesn’t address

I’m on a tight budget.

This might seem counterintuitive, but off-the-shelf software can be much more expensive than a custom app. Since COTS typically an annual charge and/or individual license fees, the price tag can grow pretty quickly. The more users and the larger your company, the more likely a custom application will make sense for you.

I use way too many applications every day.

The number of applications for your business can be overwhelming. Many companies continually add more applications to their productivity stack, so the number continues to grow. Worse yet, most of these applications don’t integrate. If integrations with your existing applications are important, then custom software development might be helpful.

too many applications every day

Scalability is (or might be) a problem for us.

Using workarounds to keep your business running is fine for a while. It’s what we all do in the beginning. As you grow, your needs change, and they can often change dramatically. As you grow and get busier, workarounds cost you time, money, and energy that you don’t have to give. With custom software development, you can scale up or down, giving you flexibility as you grow.


I need my software to work a certain way forever.

When you buy an off-the-shelf solution, you’re building your business on software created by someone else. That company may change their software, change directions, or even go out of business. This can leave a lasting impact on your business. If you have specific requirements for the software that powers your daily operations, having your own custom application could be a critical strategy for your business.

Need the software to work a certain way

Helpful Resources to build a reliable and scalable application

4 Ways to Use APIs for Business Relations and Growth

Most of us have heard the term API in relation to our favorite social media platforms. Remember when it was…

5 Reasons Why You Don't Want to Piece Together Your Development Team

Are you getting ready to develop a new product of any sort – or even thinking about it? Then pay…

5 Signs You’ve Outgrown Your Software

Photo credit: pixelcreatures/Pixabay You know that piece of clothing in your closet that you just can’t…

6 Keys to Scaling Your Startup Effectively

How many startups have missed their chance at greatness because they hit a growth spurt they couldn’t handle? And how…

What Makes a Good RFP: 9 Essential Pieces to Include in Every Tech Project RFP [UPDATED]

About to launch a new technology project? Ready to engage outside vendors? Before you send any emails, ask for recommendations…

Build vs. Buy: 4 Questions to Ask Before Choosing a Software Solution

Of all the tough decisions you have to make when starting a new business, one of the toughest – and…

Development in the Cloud: Considering IaaS and PaaS

As a continuation of our exploration of the wide array of services offered through the cloud, we will examine the…

Fixed-price vs. flexible project: What you should know about your contract options

Every new software project entails unique considerations, both on the part of the client and the IT consultants. Is the…

Hire the Perfect Core Team for Your Startup

What makes a start-up endure for the long-run and emerge successful? It’s not the product, but the human resources behind…

Your growth strategy needs a tech partner

We’ll help identify your biggest tech wins.

Let’s start with a call to discuss how to improve your technology and where you’ll see the biggest wins. No obligation, no selling.

Start the Conversation