Apple and Salesforce Are Joining Forces: What Does It Mean for Your Business?

Business, CRM, News, Salesforce September 27, 2018
Apple and Salesforce Are Joining Forces

Two heavy hitters of the tech world (and two of our personal favorites at RTS Labs) announced a new alliance, and the news is already rocking corporate circles. In a strategic move that will give each company better access to each other’s customers, each other’s technology, and each other’s new development teams, Apple and Salesforce are joining forces.

A partnership of this size is always going to be big news. However, Apple and Salesforce are no ordinary companies. They are both top innovators in their areas: computer and tech device design and development, and CRM. “Apple and Salesforce bring together the best devices for business and the world’s #1 CRM” is how Salesforce describes the new partnership on their company blog. (We couldn’t agree more.)

By working together to develop new technology and share access to each other’s customers, Apple hopes to expand its corporate sales while Salesforce aims to find new ways to cater to Apple users.

Salesforce president and chief product officer Bret Taylor told Fortune he “can’t think of a single customer that doesn’t take advantage of iOS,” which is why the partnership makes sense to him.

What does this mean for your business?

If you already use both Salesforce and Apple (or if you use one of these and are considering using the other, too), it means you can look forward to:

  • A new Salesforce app that harnesses the power of iOS and includes exclusive features
  • New tools and resources for Salesforce Developers to build their own apps
  • A new iOS App Development course on Trailhead
  • A marriage of Apple’s Siri voice assistant and Salesforce Einstein – which means you’ll be able ask Siri to do Salesforce tasks (yes, we’re totally geeking out over that one a little)
  • Curriculum for Apple’s Swift programming language built into Trailhead

We are so excited about the partnership and can’t wait to see what’s in store! For additional perspective, you can read more about it on the Salesforce blog.

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