Are smart devices collecting too much data about us? What do they actually know – and what can their data ultimately be used for? The most extreme example of just how powerful smart device data could be comes from a case in November 2015, when Amazon was forced to turn over Alexa recordings to help solve a murder and prove a man’s innocence or guilt. With the recent emergence of smart devices for the home (fridges, toasters, ovens, etc.), what else can these devices do? What are 3 ways smart device data could transform the housewares industry?
A recent article in The Atlantic on the commoditization of smart device data got our data-driven brains at RTS Labs thinking. Could smart device data mean a new era of marketing, partnerships, and business efficiency in the product industry? Specifically, how will this data affect the housewares industry and our everyday lives?
1. Marketing + marketing partnerships
You know that smart fridge that can tell you you’re low on milk? What if it could also track every item you put in your fridge and how long it’s been there? That could open up opportunities for grocery stores to serve up coupons (perhaps even on the digital screen on the door), enticing you to shop at their store or use their food delivery service. Food manufacturers could have data on when certain items are used, which could inform them of cooking and shopping habits, which could then influence marketing and product development. Perhaps your fridge could pull up serving suggestions and recipes based on what you have in your fridge!
2. Proactive product support
Locally, there’s a company using technology that can detect if your WiFi is out and proactively fix it. Pretty cool, right?! Well, what if a smart device could detect when it was malfunctioning and alert the dealer or manufacturer before a customer knew there was a problem? That would take customer experience to a whole other level – and save money on customer support!
3. More data to drive decisions
Beyond marketing and product support, data from smart home devices could give manufacturers a glimpse into our homes. What are our habits? What items do we use when? Smart device data could inform decisions on new product features, new products, and even new service offerings.
The possibilities for data are endless! If you’re not a manufacturer and want to learn more about how collecting data through business intelligence could help your business, check out our whitepaper, How To Get the Most Bang For Your Buck From A Business Intelligence Solution.