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RTS developed a chatbot powered by Retrieval-Augmented Generation (RAG) on Suncoast’s documents, with a fallback OpenAI web search for broader questions.
Customers now receive instant answers to technical and business questions
Reduced workload for technicians by deflecting routine inquiries
Improved customer satisfaction with fewer delays and callbacks
Built-in feedback loop ensures continuous learning and improvement
Suncoast Performance, founded in 1989 in Fort Walton Beach, Florida, is a family-owned company specializing in high-performance transmissions and torque converters. Known for quality and reliability, Suncoast designs products that enhance performance for both everyday and heavy-duty diesel trucks.
Highly skilled techs were frequently pulled off their work to answer repetitive customer questions
Many inquiries required callbacks or lengthy hold times, frustrating clients
Answers lived across manuals, documents, and web pages — making them difficult to surface quickly
Pulls answers directly from Suncoast’s technical manuals, policies, and product documents.
When internal documents don’t have an answer, the chatbot leverages OpenAI’s search to find reliable external sources — complete with source links.
Supports questions on technical data (fluids, torque specs, product compatibility) as well as business operations (orders, warranties, return policies).
Thumbs up/down ratings and free-text feedback let users flag accuracy, driving continuous tuning and improvement.
Provides not just answers but links to original documents on Suncoast’s website for added trust.
The PoC was built in close partnership with Suncoast to test, learn, and refine quickly:
Delivered a working chatbot fast, proving value with real-world queries.
Prioritized Suncoast’s own trusted knowledge base before pulling from the web.
Designed a system where every interaction can make the model smarter over time.
Built as a foundation that could grow into a full customer service AI assistant.
The chatbot quickly demonstrated value across both customer and employee interactions:
Customers now receive immediate responses to routine technical and business questions
Skilled technicians spend less time answering repetitive calls and more time on core work
Fewer delays, hold times, and callbacks improve overall experience
Providing links to source documents ensures customers know exactly where the answer came from.
— Suncoast Leader
Customers and staff trust answers most when they come directly from Suncoast’s materials
Thumbs-up/down ratings and user notes created a natural loop for ongoing tuning
Combining internal RAG with external web search ensured coverage across all question types
With the proof-of-concept validated, Suncoast and RTS Labs are exploring how to scale the chatbot into a full-service AI support assistant:
Expand with order management and CRM systems
Proactive maintenance recommendations and product compatibility insights
Integrate more client self-service tools to reduce inbound support volume
Let's start a conversation.