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An in-depth look at how this new healthcare delivery model is disrupting the industry
Medical professionals are getting fed up. Doctors, nurses, and their staff are tired of the old, existing healthcare system where they feel like they’re getting squeezed – required to invest in expensive tech upgrades to meet new government regulations, while they get paid less and get less time to take care of patients. They’re frustrated and their patients are frustrated.
Their reaction – concierge medicine (also called boutique medicine) – one answer to developing a better patient-centered medical home. Many doctors, nurse practitioners, physician assistants, and other medical pros are taking a leap and bucking the system. And going into concierge medicine is one way for physicians to go self pay while staying accessible and affordable for patients.
Concierge medicine is a way for health professionals to take back control. Physicians at an efficient concierge practice have greater control over:
Care and payment are no longer dictated by the whims of insurance companies. Concierge physicians are employees of their patients, since a good portion of their income comes from patient memberships.
On the flipside, patients like these concierge or boutique medicine practices, because they:
And sometimes, patients can even lower their health costs overall. While they may have to pay for patient memberships in a concierge practice, there usually aren’t any deductibles and no or few copays – so their overall costs are likely to go down. With their routine healthcare covered, patients can switch to a lower-premium, higher-deductible “catastrophic” insurance plan just in case they need to cover a more serious health event.
Some argue that concierge medicine is the epitome of what a patient-centered medical home model should look like.
The key word in concierge medicine is “concierge.” Whether you call it concierge medicine or boutique medicine, patients have high expectations of the customer service they’ll receive at a concierge practice.
What’s more, it’s that high level of service and efficiency that, if managed correctly behind the scenes with the right concierge practice software, can lead to better health outcomes for your patients and more profitability for your practice, because you’ll be able to manage a fuller roster of patients.
So how can you give patients that high level of individualized attention they expect while:
The answer: By using concierge medicine marketing software to apply CRM best practices to the marketing and management of your own concierge practice. RTS Labs knows CRM, and we know healthcare. And we have some ideas about how to put the two together to grow your practice.
Better outcomes, better time management so you can see more patients, and a better level of service for your patients … what’s not to like about concierge medicine management software?
Also known as boutique medicine marketing software, concierge medicine software in general can help you to manage your office in such a way that you:
Not necessarily. Here’s the thing. You have lots of choices for how you handle your concierge medicine marketing and management. But remember – based on what we’ve seen with clients at RTS Labs, even if you go the proprietary route and have a custom app developed, it’s not necessarily going to be as expensive and time consuming as you think – not if you go with a firm that has experience developing apps for healthcare. And what you get out of it will likely be completely worth it. Here are your options:
Medical professionals who have chosen private concierge practices for themselves and their patients have so many options, thanks to technology and a better understanding of how to apply CRM techniques and best practices to their own customer management and marketing.
In a nutshell, whether you call it concierge medicine software or boutique medicine software, having a specialized CRM-style program is a great way to manage the growth of your concierge practice, as well as patient healthcare and the everyday office tasks that keep your practice running like a well-oiled machine.
Not sure where to start? Contact RTS Labs for a free scoping session by filling out the form in the right sidebar or by calling (804) 577-5522. There’s no obligation, and we guarantee you’ll come away with at least one new idea for your practice.
Our Salesforce team has experience across a variety of market verticals including: